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CRM Solutions That Accelerate Growth

    Simon Spyer

    Co-founder & Insight Partner at Conduit, professional insight-monger, dad, lover of all sport and Spurs.

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    Recent Posts

    How Much Do CRM Solutions Really Cost?

    Topics: CRM, marketing technology, martech, crm solutions, crm strategy, crm programme

    Sky VIP: Using Tenure To Build Customer Loyalty

    Topics: CRM, performance measurement, KPIs, customer loyalty, marketing objectives, customer loyalty programmes, SKY

    What's The Difference Between A Contact Strategy & A Content Strategy

    Topics: CRM, communication channels,, contact strategy, content marketing, customer contact strategy, content strategy

    9 Things To Consider When You’re Looking At CRM Solutions

    Topics: business case, CRM, marketing technology, crm technology, crm solutions, crm strategy, crm programme, crm roadmap, requirements spec

    Should You Buy Email Lists To Kickstart Your Contact Strategy?

    Topics: CRM, sales funnel, contact strategy, email marketing, customer contact strategy, sales contact strategy, email

    [Infographic] 10 Steps For Building A Brilliant Contact Strategy

    Topics: CRM, contact strategy, marketing planning process, customer contact strategy

    Data Driven Marketing: 5 Common CRM Management Mistakes

    Topics: data quality, data-driven, CRM, CRM process,, crm technology, crm solutions, crm strategy, data-driven marketing

    6 Marketing KPIs To Track In Google Analytics

    Topics: performance measurement, KPIs, performance marketing, marketing kpi, google analytics

    5 Ways To Choose The Right CRM Solutions

    Topics: CRM, Technology, martech, crm technology, crm solutions, crm strategy

    Contact Strategy Basics: 10 A/B Tests For Effective Email Marketing

    Topics: communications, CRM, campaign, marketing plan, contact strategy, marketing planning process, email marketing, customer contact strategy

    The Complete Guide To Building A Great Contact Strategy

    Topics: CRM, communication channels,, contact strategy, customer contact strategy, sales contact strategy

    How To Build A Contact Strategy In A Hurry

    Topics: CRM, campaign, communication channels,, contact strategy, CX strategy, customer contact strategy

    The Age Of The Customer & 5 Key Impacts On Your Customer Marketing

    Topics: CRM, customer marketing, customer intelligence, customer insight, contact strategy, customer contact strategy, crm strategy

    How To Make Your Contact Strategy Measurable

    Topics: measurement, performance measurement, KPIs, contact strategy, customer contact strategy, marketing kpi

    Performance, Engagement & Benefit: 12 Performance Marketing KPIs

    Topics: ROI, performance measurement, business intelligence, KPIs, marketing objectives, Dashboard & KPIs, marketing data strategy, marketing kpi

    6 Guiding Principles Of Effective Marketing Dashboard Design

    Topics: performance measurement, dashboard, KPIs, reporting, marketing performance, design principles, Performance Dashboards, Dashboard & KPIs

    15 Customer Loyalty Programme KPIs

    Topics: performance management, performance measurement, dashboard, business intelligence, KPIs

    Frequency, Reach & Yield: A Basis For Customer Performance Metrics

    Topics: data strategy, marketing optimisation, performance measurement, KPIs, metrics, performance marketing

    5 Key Steps For Designing A Great Marketing KPI Dashboard

    Topics: data strategy, performance management, performance measurement, dashboard, KPIs, Data Visualisation, Dashboard & KPIs, marketing data strategy

    3 P's: The Role Data Plays In A Contact Strategy

    Topics: communications, performance management, performance measurement, test and learn,, contact strategy, strategic planning, marketing planning process, marketing data strategy, customer contact strategy

    12 Rules For Effective CRM & Customer Data Capture

    Topics: data strategy, CRM, data capture, crm strategy

    6 Reasons Why British Gas Doesn't Need A Customer Loyalty Programme

    Topics: loyalty programme, loyalty marketing, customer loyalty, utilities, customer loyalty programmes, british gas

    CX, CRM & Customer Loyalty: What's The Difference & Why It Matters?

    Topics: customer experience, CRM, loyalty strategy, loyalty marketing, customer loyalty, customer lifecycle, CX, customer experience strategy, crm solutions

    What The Martech Landscape Means For Your Marketing Planning Process

    Topics: marketing technology, marketing plan, strategic planning, marketing planning process, martech

    10 Steps For Building A Brilliant Contact Strategy

    Topics: framework, CRM, customer journey, CRM process,, contact strategy, customer lifecycle, customer journey mapping, customer contact strategy

    Why Blockchain Is Going To Disrupt Customer Retention & CRM

    Topics: retention, customer retention, CRM, marketing technology, customer retention strategies,, blockchain, crm technology

    How Retailers Are Selling Customer Loyalty

    Topics: Amazon, loyalty programme, retail, loyalty strategy, loyalty, loyalty marketing, loyalty solutions, customer loyalty, loyalty scheme, retail marketing, johnsons, ocado

    What's A Contact Strategy & How Does It Help The Customer Journey?

    Topics: customer experience, customer journey, contact strategy, CX, customer experience strategy, CX strategy, customer contact strategy

    How To Build A Great Data Strategy For Your Loyalty Programme

    Topics: data strategy, loyalty programme, customer data, data capture, database marketing, marketing data strategy, customer loyalty programmes

    How Vitality Is Trying To Build Customer Loyalty

    Topics: loyalty programme, loyalty strategy, loyalty marketing, loyalty solutions, customer loyalty, case study, loyalty trends, customer loyalty programmes, vitality, insurance

    Retention Strategies: Are You Winning & Keeping The Right Customers?

    Topics: innovation, loyalty strategy, loyalty marketing, customer loyalty, best practice, customer experience strategy, benchmarks

    5 Key Trends Shaping Customer Loyalty Programmes

    Topics: loyalty programme, trends, loyalty strategy, loyalty, loyalty marketing, loyalty solutions, customer loyalty, loyalty scheme, customer loyalty programmes

    Customer Loyalty vs Retention: 4 Ways To Improve Customer Experience

    Topics: customer experience, customer retention, customer loyalty, customer retention strategies,, CX, customer experience strategy, CX strategy

    How Does Data Help Good Customer Journey Mapping?

    Topics: customer experience, data strategy, customer marketing, customer insight, customer journey, customer data, customer journey mapping

    3 Digital Trends Shaping Modern Customer Loyalty Programmes

    Topics: trends, loyalty strategy, loyalty solutions, customer loyalty, loyalty scheme, chatbots, bots, AI, blockchain, customer loyalty programmes

    What Does The Future Hold For Customer Loyalty?

    Topics: loyalty programme, trends, loyalty strategy, loyalty, loyalty marketing, loyalty solutions, customer loyalty, loyalty scheme

    Get SMART About Your 2017 Marketing Objectives

    Topics: business case, commercial planning, Goals, marketing objectives

    How A Poor Data Capture Form Wrecks A Customer Journey & Data Strategy

    Topics: data strategy, data capture, marketing data strategy, chatbots, data capture forms, GPDR

    Amazon Go Just Killed The Customer Loyalty Card

    Topics: loyalty programme, retail, loyalty strategy, loyalty, loyalty marketing, loyalty solutions, customer loyalty, loyalty scheme, retail marketing

    Customer Experience Strategy: A Journey Through Data-Driven CRM

    Topics: data, CRM, data insight, customer insight, CRM process,, strategic planning, chatbots, bots, conduit academy, AI, artificial intelligence, meetup

    You Can’t Buy Customer Loyalty But You Can Sell It

    Topics: Amazon, loyalty programme, loyalty strategy, loyalty, loyalty marketing, loyalty solutions, customer loyalty, loyalty scheme, johnsons

    Should Black Friday Be Part Of Your Customer Experience Strategy?

    Topics: customer experience, retail, marketing objectives, CX, customer experience strategy, CX strategy, retail marketing, black friday

    Customer Loyalty: Why Do Only 40% Of Customers Buy Your Brand?

    Topics: loyalty programme, research, loyalty strategy, customer insight, loyalty marketing, customer loyalty, customer journey

    What's A Contact Strategy & Why Is It Critical For Your CRM Process?

    Topics: customer experience, eCRM, CRM, customer journey, CRM process,, communication channels,, contact strategy, customer journey mapping, CX

    Why Audi's Customer Loyalty Failure Is Typical Of Poor Automotive CX

    Topics: customer experience, loyalty strategy, loyalty marketing, loyalty solutions, customer loyalty, CX, automotive, audi

    How Will AI Step Change Customer Loyalty?

    Topics: CRM, loyalty strategy, loyalty, loyalty marketing, loyalty solutions, customer loyalty, AI, artificial intelligence

    How To Add Value To CX And Grow Customer Loyalty

    Topics: customer experience, loyalty marketing, customer loyalty, CX, CustExp, design thinking

    A Masterclass In Effective Customer Journey Mapping

    Topics: customer experience, CRM, customer journey, customer journey mapping, CX, training, masterclass, guru

    Customer Experience: 5 Engagement Questions For Every Marketer

    Topics: customer experience, data strategy, data insight, analytics, insight strategy, customer insight, analysis, marketing objectives, data analysis, CX, customer insights

    3 Steps For Building An Effective Contact Strategy

    Topics: customer experience, communications, CRM, CRM process,, communication channels,, contact strategy, customer contact strategy

    Customer Insight: 5 Value Questions For Every Marketer

    Topics: data strategy, data insight, analytics, insight strategy, customer insight, analysis, marketing objectives, data analysis, customer insights

    Customer Journey Mapping: What's The Difference Between CX and UX?

    Topics: customer experience, Customer, customer journey, customer journey mapping, CX, UX, user experience

    How Samsung Can Rebuild Customer Loyalty After The Galaxy Note Debacle

    Topics: customer experience, CRM, loyalty strategy, loyalty marketing, customer loyalty, mobile, CX, Samsung, telecommunications

    What's RFV And Why Is It An Essential Profile For Customer Loyalty?

    Topics: customer value, data strategy, CRM, Marketing, loyalty strategy, loyalty marketing, customer loyalty, customer data, segmentation, loyalty scheme

    New Persona Template: How To Harness & Apply Your Customer Insight

    Topics: insight, customer experience, data insight, customer intelligence, insight strategy, customer insight, CX, personas, customer personas

    8 Data Capture Mistakes That Can Wreck Your Customer Journey

    Topics: data strategy, marketing objectives, customer journey, data capture, customer journey mapping, CX

    5 Roles Customer Insight Plays In Effective Customer Journey Mapping

    Topics: customer experience, CRM, customer marketing, customer journey, customer journey mapping, CX

    3 Customer Loyalty Questions For Every Marketer

    Topics: CMO, loyalty programme, analytics, customer marketing, loyalty strategy, customer insight, loyalty, loyalty marketing, loyalty solutions, customer loyalty

    Why Customer Profiling Is Essential For An Optimised Sales Funnel

    Topics: ROI, customer value, sales funnel, customer journey

    78% Of CMOs Can't Connect Marketing Objectives To Customer Experience

    Topics: customer experience, marketing optimisation, CRM, trends, customer marketing, customer intelligence, customer insight, customer loyalty, marketing objectives, CX, grader

    5 Top Tools For Customer Journey Mapping

    Topics: customer experience, CRM, customer journey, software, marketing planning process, customer journey mapping, CX

    10 Ways Hobbycraft Are Earning Customer Loyalty

    Topics: customer experience, CRM, retail, loyalty, loyalty marketing, customer loyalty, CX

    What Amazon Dash Means For Customer Loyalty & Retail

    Topics: Amazon, CRM, loyalty programme, customer marketing, retail, loyalty, customer loyalty, case study

    Sales Funnel vs Customer Journey. What’s the difference?

    Topics: CRM, sales funnel, customer journey, customer journey mapping, CX, personas

    What Are Moments of Truth & How Do You Identify Them?

    Topics: customer experience, CRM, customer insight, customer journey, customer journey mapping, CX, personas, customer personas

    Customer Segments vs Personas: Which To Use & When?

    Topics: innovation, customer marketing, customer loyalty, marketing plan, marketing objectives, marketing planning process, npd

    10 Customer Profiles You Need For Good Customer Journey Mapping

    Topics: customer experience, CRM, customer marketing, customer journey, customer journey mapping

    How To Build The Business Case For Customer Loyalty

    Topics: ROI, business case, CRM, loyalty programme, marketing ROI, loyalty marketing, customer loyalty

    How To Create Customer Engagement Without A Customer Loyalty Scheme 

    Topics: customer experience, CRM, loyalty programme, loyalty strategy, loyalty marketing, customer loyalty, CX, loyalty scheme

    What's Design Thinking & How Can It Help Customer Journey Mapping?

    Topics: customer experience, innovation, loyalty strategy, loyalty marketing, loyalty solutions, customer loyalty, customer journey, customer journey mapping

    8 Effective Measures Of Customer Loyalty

    Topics: CRM, loyalty programme, KPIs, customer insight, customer loyalty, Performance measures, Dashboard & KPIs

    3 Customer Insight Questions For Every CMO

    Topics: CMO, analytics, customer marketing, loyalty strategy, customer insight, loyalty marketing

    8 Steps For Customer Journey Mapping Success

    Topics: customer experience, CRM, customer journey, customer journey mapping, CX, CustExp

    How Strava Builds Habit - 5 Learnings For Customer Loyalty Strategies

    Topics: customer experience, CRM, loyalty programme, loyalty strategy, loyalty marketing, customer loyalty, CX

    What Brexit Tells Us About Customer Loyalty

    Topics: customer value, customer retention, CRM, loyalty programme, loyalty strategy, loyalty marketing, loyalty solutions, customer loyalty, CX

    How To Measure The Incrementality Of Customer Loyalty Schemes

    Topics: customer retention, loyalty programme, customer marketing, loyalty strategy, loyalty, loyalty solutions, customer loyalty

    Customer Loyalty: 5 Emotional Drivers Every Marketer Should Consider

    Topics: CRM, loyalty programme, loyalty strategy, loyalty, loyalty marketing, customer loyalty

    What Role Does Customer Insight Play In Customer Journey Mapping?

    Topics: customer experience, customer marketing, customer journey, customer journey mapping

    10 Effective Ways To Measure Customer Loyalty

    Topics: customer retention, loyalty strategy, loyalty marketing, customer loyalty

    Why Is A Contact Strategy Integral To Your Customer Journey?

    Topics: customer experience, customer journey, communication channels,, contact strategy, customer journey mapping, CX

    5 Reasons Amazon Prime Is The World’s Best Customer Loyalty Programme

    Topics: loyalty programme, loyalty strategy, loyalty marketing, loyalty solutions, customer loyalty

    Acquire or Retain? 10 Ways To Step Change Customer Loyalty

    Topics: customer retention, CRM, loyalty programme, strategy, loyalty strategy, customer relationship management, loyalty marketing, customer loyalty

    5 Ways To Build A Great Customer Loyalty Programme

    Topics: loyalty programme, loyalty strategy, loyalty, loyalty marketing, customer loyalty, personas

    Loyalty Marketing: The 4 Pillars Of All Customer Retention Strategies

    Topics: customer retention, CRM, loyalty, loyalty marketing, loyalty solutions, customer loyalty, CRM process,

    A Complete Guide To Customer Journey Mapping

    Topics: customer experience, CRM, customer journey, customer journey mapping, CX

    Is Customer Satisfaction The Same As Treating Customers Fairly?

    Topics: customer experience, customer satisfaction, performance measurement, dashboard, customer service, treating customers fairly

    Delivering True Customer Experience Innovation With Design Thinking

    Topics: customer experience, innovation, customer journey, customer journey mapping

    What The New Martech Landscape Means For Your Marketing Objectives

    Topics: marketing technology, technolgy, marketing objectives, martech

    The 5 Roles Of Data In All Good Customer Journey Mapping

    Topics: customer experience, customer marketing, customer journey, customer journey mapping

    The 5 Phases Of A Data Protection Audit

    Topics: data quality, customer data, data protection audit, data audit, dpa, compliance

    3 Key Performance Indicators Every CMO Should Focus On

    Topics: performance measurement, KPIs, Performance Dashboards, Dashboard & KPIs

    8 Steps To A Contact Strategy That Optimises Your Customer Journey

    Topics: communications, communication channels,, contact strategy, customer journey mapping

    The 6 Components Of All Good Customer Personas

    Topics: customer experience, CRM, customer journey mapping, personas, customer personas

    How To Turn Marketing Objectives Into Meaningful Marketing Metrics

    Topics: performance measurement, KPIs, marketing objectives

    5 Essential Frameworks For Your 2016 Marketing Planning Process

    Topics: marketing strategy, planning, marketing planning process

    Data Strategy: 7 Easy Ways To Tell If You Have A Data Quality Issue

    Topics: data quality, data strategy, marketing data, marketing data strategy

    Should You Use Customer Segments Or Customer Personas?

    Topics: customer experience, customer segments, customer journey mapping, personas

    Set Effective 2016 Marketing Objectives With A Transformation Agenda

    Topics: data strategy, marketing strategy, marketing objectives, strategic planning, marketing planning process

    Customer Journey Mapping: The 4 Principles Of Persona Development

    Topics: customer journey, segmentation, customer profile, customer journey mapping, personas

    Get SMART About Your 2016 Marketing Objectives

    Topics: business case, commercial planning, Goals, marketing objectives

    Which Email Checker Should You Use If You Have a Data Capture Problem?

    Topics: data quality, data strategy, CRM, communication channels,, data capture, email marketing

    6 Ways To Find Profitable Customers At The Top Of Your Sales Funnel

    Topics: customer value, sales funnel, customer journey

    8 Data Capture Mistakes That Can Wreck Your Marketing Objectives

    Topics: data strategy, marketing objectives, data capture

    Customer Loyalty: 8 Steps To Maximise Customer Value

    Topics: customer value, customer retention, CRM, customer marketing, customer loyalty, customer retention strategies,

    The 3 U's Of Effective Customer Journey Mapping

    Topics: customer experience, customer journey, customer journey mapping, CX

    The 5 Layers Of Great Customer Journey Mapping

    Topics: customer experience, customer journey, customer journey mapping

    Make Content Marketing Measurable With 5 Tips For Great KPI Targets

    Topics: performance measurement, KPIs, performance marketing, content marketing

    Why 76% Of Marketers Track Marketing Effectiveness Incorrectly

    Topics: ROI, marketing ROI, marketing performance management, performance measurement, KPIs, marketing effectiveness

    Data Strategy: 7 Ways To Tell If You've Got A Marketing Data Problem

    Topics: data quality, data strategy, marketing data

    4 Simple Steps To Optimise Your Sales Funnel

    Topics: ROI, metrics, ROMI, sales funnel, test and learn,, customer journey

    Test & Learn: The 4 Golden Rules Of Marketing Performance Measurement

    Topics: performance measurement, metrics, marketing performance, test and learn,, marketing planning process

    2 Reasons Why Targets Stop You Delivering Your Marketing Objectives

    Topics: performance measurement, KPIs, marketing objectives, Performance measures

    Why A Lever Map Is An Essential Part Of Every Marketing Data Dashboard

    Topics: data strategy, performance measurement, dashboard, data analytics, KPIs, Dashboard & KPIs

    6 Easy Ways To Tell If Your Marketing Data Is Fit For Analysis

    Topics: data quality, data strategy, data analytics, data analysis, marketing data

    Sales Funnel Basics: How To Find More Profitable Customers

    Topics: sales funnel, customer journey, customer lifecycle

    Get A Grip On Your Marketing Objectives With A Transformation Agenda

    Topics: commercial planning, marketing strategy, marketing objectives, strategic planning, marketing planning process

    Optimise Your Sales Funnel With A Value Tree Analysis

    Topics: marketing optimisation, marketing ROI, data analytics, sales funnel, customer journey, data capture, data analysis

    Marketing Metrics: Introducing The Performance Measurement Toolkit

    Topics: performance measurement, dashboard, KPIs, metrics, Performance measures

    3 Sure Fire Ways To Ensure Data Analysis Paralysis

    Topics: analytics, data analytics, big data, analysis, data analysis

    Sh*t In, Sh*t Out: 8 Data Capture Mistakes That Wreck A Data Strategy

    Topics: data quality, data strategy, data capture

    Conduit Strengthens Senior Team To Deepen Data Solutions Capability

    Topics: marketing technology, big data, Technology

    Performance Metrics: What Can 45% Of CMOs Learn From Formula 1?

    Topics: performance measurement, dashboard, metrics

    3 Simple Steps To Earning Customer Loyalty

    Topics: customer retention, CRM, loyalty, loyalty marketing, loyalty solutions, customer loyalty, CRM process,

    Discover The Best Marketing Channels With A Contact Strategy Pyramid

    Topics: planning, communication channels,, contact strategy, marketing planning process

    6 Customer Insight Lessons From The UK General Election

    Topics: data strategy, research, data analytics, data solutions, data analysis

    How To Set Effective Contact Rules For Your Marketing Channels

    Topics: customer experience, communications, customer centricity, customer journey, customer data, contact strategy

    How To Build A Great Marketing Data Strategy

    Topics: data strategy, marketing strategy, data solutions, customer data, database marketing

    Why RFV Is An Essential Customer Profile For Every Marketer

    Topics: customer value, data strategy, Marketing, customer data, segmentation

    How To Forecast Growth In Your Strategic Marketing Plan

    Topics: business case, marketing strategy, financial model, marketing plan

    Got Customer Data? 6 Reasons To Avoid A Customer Loyalty Programme

    Topics: loyalty programme, loyalty marketing

    Build An Effective Customer Profile With The 4 Pillars Of Segmentation

    Topics: ROI, customer segments, segmentation, customer profile

    How To Create A Measurable Sales Funnel In 9 Simple Steps

    Topics: acquisition, conversion, sales funnel

    8 Tips For Visualising Your Marketing Performance Metrics

    Topics: infographic, visualisation, visualization, business intelligence, big data, reports, analysis

    The Top Data Analysis Question For Effective Customer Journey Mapping

    Topics: marketing strategy, customer journey, inbound marketing,

    Maximise Customer Loyalty: Who Are Your Best Customers & Why?

    Topics: customer value, marketing performance management, loyalty marketing

    Optimise Your Sales Funnel: 6 Things To Test In HubSpot's Free Trial

    Topics: sales funnel, inbound marketing,

    Marketing Objectives: How To Make Your Content Marketing Measurable

    Topics: marketing objectives, content marketing

    Frequency, Reach & Yield: The Basis For All Good Performance Metrics

    Topics: marketing optimisation, performance measurement, metrics, performance marketing

    3 Ways To Avoid Inertia In Your Marketing Planning Process

    Topics: optimisation, marketing performance management, marketing plan

    3 Easy Ways To Avoid Data Analysis Paralysis

    Topics: data strategy, analytics, big data, analysis

    ROI Analysis: 10 Top Tips For Calculating Your Marketing ROI

    Topics: ROI, marketing ROI, marketing performance management, ROMI

    Customer Loyalty: Putting The C In CRM

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    Think Like Ferrari: 3 Layers For A Great Performance Metrics Dashboard

    Topics: performance measurement, dashboard, metrics

    Data Analysis: 6 Pitfalls That Stop Measurable Marketing Objectives

    Topics: marketing optimisation, marketing objectives, data analysis

    Get SMART About Your 2015 Marketing Objectives

    Topics: business case, commercial planning, Goals, marketing objectives

    Put The Rule Of 3 At The Heart Of Your Marketing Planning Process

    Topics: marketing ROI, planning, test and learn,

    4 Essential Frameworks For Your 2015 Marketing Planning Process

    Topics: marketing strategy, planning

    5 Ways To Show Your Marketing Objectives Deliver Business Growth

    Topics: business case, marketing objectives, business growth, commercial benefit

    Customer Loyalty: The 6 Steps To Finding More Profitable Customers

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    A Perfect Business Case: 9 Tips For Growing Your 2015 Marketing Budget

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    Why Black Friday Is A Black Day For Customer Loyalty

    Topics: customer experience, loyalty marketing, customer loyalty

    4 Simple Steps To Delivering Great Database Marketing

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    Root Causes Of A Vodafone Customer Experience Strategy Omnishambles

    Topics:

    8 Tips For Great Marketing Data Visualisations

    Topics: infographic, visualisation, visualization, business intelligene, BI, reports, insight strategy, customer insight, reporting

    8 Simple Ways To Make Your Marketing Objectives Measurable

    Topics: marketing ROI, performance measurement, KPIs, metrics, marketing objectives

    5 Steps To Prove Your Marketing Plan Is Delivering A Healthy ROI

    Topics: ROI, business case, performance measurement, financial model, KPIs, ROMI, test and learn,

    10 Tips For A Single Customer View To Enable Your Marketing Objectives

    Topics: single customer view, business intelligence, customer insight

    Get Testing! Find Actionable Marketing Metrics In Every Email Campaign

    Topics: campaign, performance measurement, insights, metrics

    Customer Loyalty: 12 Customer Retention Strategies You Should Consider

    Topics: loyalty marketing, customer retention strategies,

    Increase Customer Lifetime Value? Here Are 5 Strategies You'll Need

    Topics: customer value, CRM, acquisition, metrics

    Marketing Data Strategy: The 6 Indicators Of A Data Capture Issue

    Topics: KPIs, marketing performance, data capture

    10 Easy Ways To Use Your Data To Deliver Marketing ROI

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    From Data To Decisions: 5 Database Marketing Lessons From Google

    Topics: data strategy, performance management, data insight, fact-based decisions, data solutions, database marketing

    20 Essential Customer Profiles To Get From Your Marketing Data

    Topics: data quality, data strategy, marketing performance management, metrics

    5 Great Customer Retention Strategies

    Topics: customer retention, loyalty marketing, customer loyalty

    Strategic Marketing: How To Build A Great Marketing Roadmap

    Topics: marketing strategy, planning, marketing objectives

    11 Data Migration Strategy Tips For Marketers

    Topics: data, data strategy, marketing performance management, marketing objectives, programme management

    What's A Contact Strategy And How Do You Build One?

    Topics: marketing plan, marketing objectives, customer segments, contact strategy

    ROI Analysis: How To Calculate Your Marketing ROI & Our 10 Top Tips

    Topics: ROI, marketing ROI, marketing performance management, ROMI

    Performance Metrics: 5 Things You Should Test in Tableau's Free Trial

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    Dashboard Design: 5 Key Steps For Visualising Your Marketing KPIs

    Topics: performance management, dashboard, KPIs

    4 Myths About A Single Customer View

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    15 Reasons Why You Don't Need A Customer Loyalty Programme

    Topics: loyalty programme, maximising customer value, customer relationship management

    Build Customer Loyalty in 7 Steps With 'Relational Intelligence'

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    Econometric Models: All You Need to Know About Marketing Mix Modelling

    Topics: data analytics, analysis, communication channels,

    Jargon Buster: A Complete Guide To 13 Database Marketing Terms

    Topics: data strategy, marketing performance

    Good or Bad? 8 Ways To Measure Customer Loyalty

    Topics: loyalty programme, KPIs, customer loyalty

    What Is Customer Journey Mapping And Why Is It So Important?

    Topics: customer journey, customer journey mapping

    ROI Analysis: How to forecast cost in your marketing business case

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    3 Strategic Marketing Lessons From England’s Failed World Cup

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    ROI Analysis: 5 Ways To Forecast Upside In Your Business Case Template

    Topics: business case, cost benefit analysis, business case template

    Reduce Friction: How To Use Mobile To Increase Your Customer Loyalty

    Topics: CRM, loyalty strategy, customer loyalty, mobile

    Data Strategy Basics: 8 Tips For High Quality Data Capture

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    Database Marketing: How To Use Data To Hit Your Marketing Objectives

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    Customer Loyalty: 6 Ways To Tell If Your Retention Rate Is Good

    Topics: customer loyalty, customer retention strategies,

    8 Customer Journey Mapping Pitfalls To Avoid

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    7 Questions To Answer Before You Launch A Customer Loyalty Programme

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    Jargon Buster: The Complete Guide to 18 Marketing Metrics & KPIs

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    Discover the anatomy of a perfect business case template

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    5 data marketing skills that have become essential

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    How To Build Customer Loyalty In 7 Steps

    Topics: loyalty programme, loyalty strategy, loyalty, loyalty marketing, customer loyalty, loyalty scheme, customer loyalty programmes

    Danger: why targets may stop you delivering your marketing objectives

    Topics: Targets, marketing performance management, marketing objectives

    6 reasons why you don't need a customer loyalty programme

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    Data Decay: 7 ways to tell if your marketing data is fit for purpose

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    8 tips for setting effective targets for your marketing objectives

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    Your framework for a great customer data strategy

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    What’s A Marketing Data Strategy & Do You Need One?

    Topics: data strategy, bigdata strategy

    How to choose the best database software for your marketing objectives

    Topics: business case, marketing objectives, data capture, software

    Data capture: How to build value propositions to acquire customer data

    Topics: data strategy, customer data, data capture

    4-3-2-1: How to design a great marketing dashboard

    Topics: dashboard, KPIs