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What you get:

A tool that helps you build a robust financial forecast for your marketing programme, the KPIs to track success and a proven format that gives your marketing plan the best chance of getting sign-off.

Enter your details to download our cost:benefit analysis template and you will get:

  • An Excel template that you can adapt, customise and re-use as often as you like
  • Our suggested inputs from working with brands like IKEA, Avis, The AA and Barclays.
  • The financial benefit of your activity.
  • Hints and tips for the content to enter in each section to build a compelling case for your project.
  • All of this for free


Get your template now