A tool that helps you build a robust financial forecast for your marketing programme, the KPIs to track success and a proven format that gives your marketing plan the best chance of getting sign-off.
Enter your details to download our cost:benefit analysis template and you will get:
- An Excel template that you can adapt, customise and re-use as often as you like
- Our suggested inputs from working with brands like IKEA, Avis, The AA and Barclays.
- The financial benefit of your activity.
- Hints and tips for the content to enter in each section to build a compelling case for your project.