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Enabling Better Business Decisions

DELIVERING HIGH QUALITY CUSTOMER INSIGHT

   

THE CHALLENGE

RIAS is a specialist provider of insurance products for the over 50sThey serve almost a million general insurance policies for car, home, travel, caravans and life plans

RIAS were facing a number of challenges including:

  • A lack of business agility and ability to connect with external partners
  • A fall in customer retention
  • Integration of an acquired business into the organisation.
  • Incomplete, inconsistent and poor data. 

Our Approach

We implemented a 2-stage solution with RIAS.

Define:

  • We conducted  a gap analysis identifying key issues, risks and opportunities.
  • We defined an aligned strategic vision for both marketing and technology.

Design:

We designed an approach to address gaps with:

  • Data quality & governance
  • The agility of RIAS' technical architecture
  • Change management
  • Customer centricity
And we designed an IT strategy with key delivery pillars of:
  • Service-oriented architecture (SOA) to integrate disparate datasets
  • Information Quality to enable accruate, timely information
  • Business Intelligence to consistently measure marketing performance

How We Delivered The Project

  • We built and delivered a business case
  • We implemented an Agile SCRUM pilot project and a customer marketing pilot 

 

Ready To Optimise Your Customer EXPERIENCe?

Sign-up for our Kickstarter. It's your fastrack to better marketing, better customer experience and better results.

It's a short process where we work with you to:

  • Assess your business on customer experience, data usage and performance measurement.
  • Benchmark your business 
  • Build a common vision around your strengths and weaknesses
  • Get agreement on your current performance, the opportunities, problems, priorities and timeframes
  • Agree potential solutions and deliver a prioritised roadmap.

In just 5 days you will have an impartial, expert assessment of your current marketing and how you can realise your opportunities.

Just fill out this form to learn more.

Register Now!