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Who We Are


Our Founders

Simon Spyer

Data and Analytics Partner

Peter Worster

Strategy Partner

Luca Colombi

Technology Partner


Simon started his career at Sainsbury's working on business and customer insight using the Nectar database.

He then turned gamekeeper, joining Premier Foods as a Category Manager using data to plan activity and build relationships with major retailers.

For the past 10 years Simon has been working with clients to deliver commercial benefit from data through business intelligence, data analytics, CRM and customer loyalty programmes. 

Connect with Simon on LinkedIn or Twitter.

Peter spent his formative years at IBM and Bayer before moving to Barclays, where he spent 8 years in roles covering strategic marketing, new product development and product management.

He left client life to set up both planning consultancies and customer marketing agencies.

Peter has won industry recognition for his work on clients including IKEA, Barclays, William Grant's & Son, Lovefilm.com and AXA.

Connect with Peter on LinkedIn or Twitter.


Luca is a CRM expert with a passion for delivering technical solutions that transform customer experience.

He is a specialist in CRM management and marketing automation technologies as well as having extensive experience in data warehousing and data quality programmes.

IKEA, Vodafone, Arsenal, Warner Bros and Mercedes are just some of the brands that Luca has helped to design and deliver practical technology solutions.

Connect with Luca on LinkedIn or Twitter.

Our Team

An Experienced Team Of Marketers, Data Analysts, CRM and Martech Experts, UX Designers and Project Managers



Marketers, Analysts, Architects, Marketing Technologists and Project Managers